Tazz by eMAG rolled out a new feature that makes it way easier for groups of people to order food together, which is something that used to be a real hassle.
We wanted to raise awareness of this feature, so we went for a fresh, shareability-based approach and started by creating some memes around it.
These memes were focused on identifying different types of behavior when it comes to ordering food together and the inevitable faux pas that ensues.
We developed this concept even further with the “Group Order Police”, a miniseries of short-form videos for which we created a small universe of unexpected characters investigated for their various “order crimes”, such as the overgenerous mafioso or the indecisive nun.
Ep. 2
Ep. 3
Ep. 4
