How do you creatively translate a bank promotion with a lot of benefits to include? Yes, by making a product demo fun.

Instead of a boring display of promotional benefits, you get stuck as a viewer into a small “play” with lots of characters played by the one and only Ilona Brezoianu.

We broke down the barriers by putting all questions and problems of opening an account with ING, in a one-minute video starring Ilona Brezoianu interpreting all the typologies that might want to open an account.