You can’t schedule your cravings.
We illustrated this in Tazz by eMAG’s first integrated campaign AROUND a six-minute black and white film, in which the actors were pop culture characters, and the star was … Tazz.
The surprising cast: a rock star (Adrian Despot), a Chef (Sorin Bontea), and a beloved duo from mainstream TV: (Mihai Bobonete & Mihai Rait) expressed the brand’s rebellious attitude, while the whole action illustrated a journey through the diverse range of kitchens from in the app and portrayed Tazz as the go-to app for all the cravings.
The action in the main video was continued in four short videos, each of them focused on certain cuisines or categories from the app.
Besides this, we offered a multichannel content experience that sent people to download the app and make a first order.
We did it through in-app gamification and customized content delivered by Chef Bontea.
To stir a conversation on socials we went also with activations very well adapted to each channel.
TAZZ reached no 2 in terms of brand top of mind awareness in only 1 year since its launch.
Also made TAZZ winner of Grand Prix and Client of the year @ Internetics 2021.
AWARDS:
Internetics 2021
Nominee – online branded content
Gold – E-commerce
Grand Prix – Digital Campaigns
