What is the New Year’s Eve?
Yes, of course, the moment of resolutions when you tell yourself that you’re certainly gonna do your thing the following year.
Also, the moment when you free yourself from all the bad things you just leave in the previous year.
To boost people’s New Year’s things, we asked them all the things they would leave in 2020 and re-interpreted two old Romanian traditions in one powerful dance to chase all evil (bad things) away and bring prosperity.
In collab with Romania’s star dancer – Emil Rengle – and his partner, Anais, we put on stage the modern bear and the modern goat dance to bring the best of luck for your thing.
Music played an important part in being re-composed mixing the global brand anthem with Romanian traditional sounds in a harmoniously, cool way.
It instantly became the most successful ING Social Media activation, generating huge engagement and brand love.
#danceevilaway #doyourthing
AWARDS:
Finalist @ SABRE Awards Europe 2021
Silver @ Webstock 2021 for Best Video Content
